: Safe Shopping
It's all very well having your products or services on display, but if your customers get to the point of entering their Credit Card details, and are unconvinced by the security and privacy measures you have in place on your website, you will lose many of your orders.As an online supplier, you have certain obligations which, if not met, could result in loss of sales or prosecution.
You can offer your customers peace of mind by signing up for an accreditation scheme allowing you to display a recognised and trusted safe shopping logo on your website, which reassures your customers that they are buying from a safe source.
In order to qualify for accreditation, your website will have to meet certain criteria including such areas as:
- Credit Card security
- Privacy Policy and the Data Protection Act 1998
- Consumer Rights
- Order Confirmation detail requirements
- Complaints Procedures
Some of these criteria will be driven by the consumer's Statutory Rights, others are Internet supplier specific.
Adaptive Image can help you to ensure that these criteria are met, and get your website accredited by such organisations as SafeBuy and WebTraderUK (which are accredited by TrustUK), or Internet Shopping Is Safe (ISIS) an initiative from the Interactive Media in Retail Group with members such as Argos and Tesco.
